Erica commonly known as Indyrica, is a beauty Influencer and Artist. Since 2022, the Indyrica brand has reached millions of viewers and inspires women who seek vitality and inspiration - giving them a boost of confidence and teaching them how to “illuminate the beauty of aging”. Erica is an emerging influencer with nearly 400,000 followers across platforms and is on the path to becoming a well-known creator and artist.

“I stumbled into content creating just having fun and filming, and inviting my mother and family to join me. But, I’m a true artist and songwriter at heart. I grew up in the performing arts - singing, dancing and acting. As a teen, I sang in a few girl groups (former group mates R&B singers, Keke Wyatt and Silena Murrell). In my 20’s I worked for Tyler Perry Studios, Kirk Franklin and a few others. In my 30’s, I became a nurse and entrepreneur. With a new growing audience online, social media has become the natural trajectory in my career and an excellent platform to engage with my fans and create content that people enjoy watching. Personally, the best part for me is working with my beautiful mother, Lois.

Indyrica’s online community is 75% women - many who prioritize health, wellness, beauty and enjoy music & entertainment. A perfect fit for us. I think beauty starts within, and blossoms from how you treat and love on yourself and others. Everything else flows from there!”

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